An Email Interview with W. Graeme Roustan, Owner and Publisher of The Hockey News
By Patrick Hoffman
It's not very often that one gets a chance to conduct an email interview with the owner and publisher of a major magazine/hockey outlet.
In launching Roustan Media, Roustan acquired The Hockey News back in January of 2018. Since that time, The Hockey News has gotten even better, which is incredible considering how great they already were and always have been.
Mr. Roustan was kind enough to take time out of his very busy schedule to tell us about how he got into hockey, how he came to acquire The Hockey News, and what the future looks like for "The Hockey Bible".
I hope you folks enjoy this as much as I enjoyed conducting it. PH: Growing up, how did you get into hockey?
WGR: As with most kids in Montreal. my dad put me on the ice as soon as I could stand up so hockey has been a part of my life for as long as I can remember.PH: Who was your favorite team and player? Why? WGR:Growing up in Montreal during the original six era, Montreal was the greatest team in the league and I bled bleu, blanc et rouge. My favorite player on the Canadiens was Serge Savard with his spin-o-rama move. He was the best!PH: At what point in your life did you realize that you wanted to work in hockey? WGR: My grandfather gave me great advice in that do what you love to do and an income with come from it. I spent some much time on the ice in ice rinks, I started to buy them, which lead me to acquiring Bauer from Nike and then other companies like The Hockey News, Christian and Heritage Hockey Sticks. PH: Tell us about what it was like to be involved with Bauer. WGR:Winning the process to acquire Bauer from Nike was a thrill indeed. I had selected a partner and went after Bauer with a fervor and it was a great ride. I left in 2012 as Chairman with Bauer in great financial condition. It was a huge disappointment to see those after me run the business into bankruptcy in 2016.PH: How did you become interested in purchasing The Hockey News. What about them made them attractive to you? WGR: I have been a reader and subscriber of The Hockey News for a half century and I doggedly pursued acquiring it staring in 2009 and eventually getting it in 2018.
It's a historic brand and the best sports magazine in the world bar none. PH: What is it like for working for the best hockey publication in the world, also known as "the hockey Bible"? WGR: Owning "The Hockey Bible" is an honor and a privilege. It is a business that I will never sell no matter what I am offered. PH: How has your outlet managed to have so much success as both a print and online outlet despite the fact that everything seems to be going digital these days? WGR: The Hockey News readers are the most intelligent hockey people in the world and they want to consume their information in every way possible. They want the experience of holding the magazine and turning the pages. The pictures and the stories jump off the pages in a way that digitally doesn't compare. PH: What are the goals for THN in the long-term? WGR: I have increased the minimum page count 62% in the past 16 months to 84 pages and I will continue to grow the content. Our readers want MORE information, not less which is what the others provide. PH: Is there anything else you'd like to share with us regarding your publication? WGR: The only thing I can say is that if you are NOT already a subscriber you should be if you want to be hockey smart. Seriously, if you want to really know as much as you can about hockey and the industry, you need to read The Hockey News/Bible because the smart people are.
Don't be the dumb one in the group.
Patrick covers the NHL for The Ultimate Hockey Fan Cave.
He has previously covered the league for WTP Sports, Sportsnet.ca, Kukla’s Korner, Spector’s Hockey, NHL Network Radio blog, TheHockeyNews.com, The Fourth Period, Stan Fischler’s “The Fischler Report”, as well as a slew of others.